⚔️ COMPETITOR QUICK REFERENCE GUIDE - SALES TEAM
17.5%
IRF Mortality
(vs 30.5% SNF)
1:6
Nurse Ratio
(vs 1:15+ SNF)
10-14
Days LOS
(vs 20-30 SNF)
| Factor |
UMRH (IRF) |
SNF |
Home Health |
| Therapy Hours/Week |
15+ hours (3 hrs/day) |
5-9 hours |
3-5 hours |
| Physician Visits |
3x/week minimum |
Monthly or PRN |
None on-site |
| Nursing Ratio |
1:6 |
1:15 or higher |
Intermittent visits |
| Avg. Daily Cost |
$1,800-$2,200 |
$300-$400 |
$150-$250/visit |
| Avg. Length of Stay |
10-14 days |
20-30+ days |
Weeks to months |
| Medical Oversight |
Physiatrist-led team |
Limited physician access |
PCP coordination only |
| Best For |
Stroke, TBI, SCI, complex medical |
Custodial, low-intensity rehab |
Stable, minimal assistance |
🏥 When Competing Against SNFs
- Intensity: "We provide 3x more therapy—patients recover faster"
- Outcomes: "JAMA study: 43% lower mortality for stroke patients in IRF"
- Total Cost: "Shorter stay = similar or lower total cost with better outcomes"
- Medical: "Daily physician oversight vs. monthly SNF visits"
- Nursing: "1:6 ratio means faster response to changes"
- Readmissions: "Lower hospital readmission rates than SNF"
🏠 When Competing Against Home Health
- Intensity: "15+ hrs/week vs. 3-5 hrs—critical for neurological recovery"
- Safety: "24/7 medical supervision during vulnerable recovery period"
- Equipment: "Access to specialized rehab equipment not available at home"
- Caregiver: "Reduces burden on family during intensive recovery phase"
- Bridge: "Short IRF stay prepares patient for safer home return"
- Falls: "Supervised environment prevents falls during recovery"
"SNF is cheaper"
"Daily cost is higher, but total cost is similar due to shorter stay—with significantly better outcomes."
"Patient is too weak"
"We can provide therapy in shorter, more frequent sessions. Delaying intensive rehab misses the critical recovery window."
"Family wants home"
"A short IRF stay is the bridge to a safer, more independent return home. We prepare them properly."
"Insurance won't cover"
"Our clinical liaison will work with you on authorization. We have high approval rates for appropriate patients."
"We use [SNF name]"
"We're not asking to replace them—we're an additional resource for patients who need intensive rehab."
"Patient is too old"
"Age alone shouldn't determine care level. Patients 85+ actually qualify for our 60% conditions."
30-Second Pitch (General)
"At UMRH, we specialize in helping patients who've had a stroke, brain injury, or major medical event regain their independence. Unlike SNFs, we provide 3+ hours of therapy daily with a physician-led team. Our patients typically go home in 10-14 days, compared to 3-4 weeks at a SNF—with better outcomes and lower readmission rates."
For Stroke/Neuro Patients
"For stroke and brain injury patients, timing is everything. Research shows patients who receive intensive rehab in an IRF have 43% lower mortality than those sent to SNF. We provide the intensity needed during the critical neuroplasticity window—that's something home health or SNF simply can't match."